{"id":343822,"date":"2014-02-25T07:14:23","date_gmt":"2014-02-25T07:14:23","guid":{"rendered":"http:\/\/wpml.org\/?p=343822"},"modified":"2019-05-07T09:38:46","modified_gmt":"2019-05-07T09:38:46","slug":"making-multilingual-site-ready-search-engine-indexing","status":"publish","type":"post","link":"https:\/\/wpml.org\/de\/case-studies\/2014\/02\/making-multilingual-site-ready-search-engine-indexing\/","title":{"rendered":"Making a multilingual site ready for search engine indexing: a case study of oneFerro site"},"content":{"rendered":"<p>What is the main reason to make your site multilingual? \u201cTo attract more foreign customers.\u201d This is how WPML users submitting their work to our showcase usually justify the need for going global with the WordPress sites. However, the point is that you will not gain new customers unless your site is easy to find through search engines. Today, we examine <strong>Marek Dziok\u2019s site OneFerro.com<\/strong> built with <a href=\"http:\/\/wpml.org\/\">WPML<\/a> to meet Google\u2019s official guidelines for multilingual sites.<\/p>\n<p>In this case study, the project\u2019s author shares his experience, practices, and the results he gained in terms of Google SEPRs with his multilingual site. You will also find some useful tips and hints that can help make any WPML site ready to crawl and be indexed by search engines.<\/p>\n<h2>About the project<\/h2>\n<p><figure id=\"attachment_343836\" aria-describedby=\"caption-attachment-343836\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-multilingual-site.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-multilingual-site-300x226.jpg\" alt=\"oneferro multilingual site\" width=\"300\" height=\"226\" class=\"size-medium wp-image-343836\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-multilingual-site-300x226.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-multilingual-site-150x113.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-multilingual-site-1024x772.jpg 1024w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-multilingual-site.jpg 1214w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-343836\" class=\"wp-caption-text\">oneFerro.com<\/figcaption><\/figure> <a href=\"http:\/\/oneferro.com\/\">oneferro.com<\/a> <\/p>\n<p class=\"clearfix\"> Oneferro specializes in secondary steel trading. The site was created by Marek Dziok, a WordPress fan and a business participator of the oneFerro company.<\/p>\n<h3>The main project goals that the author wanted to achieve<\/h3>\n<ul>\n<li>To present secondary steel offers from all over the world in different languages.<\/li>\n<li>To easily manage product offer items.<\/li>\n<li>To display the product offers in a well-structured manner, using tables, having PDFs attached, etc.<\/li>\n<li>To make his site ready for mobile devices (responsive web design).<\/li>\n<li>To get the highest positions in the Google search engine for certain selected keywords.<\/li>\n<\/ul>\n<h3>What was the reason to make the site multilingual?<\/h3>\n<p>The site was built for a company operating in the international market. Therefore, it was supposed to be in three basic languages:<\/p>\n<ul>\n<li>Polish (as the native language; the company is based in Poland)<\/li>\n<li>English (as an international standard in worldwide trading)<\/li>\n<li>Russian (as a measure to open gates for new Eastern markets)<\/li>\n<\/ul>\n<h2>About the author<\/h2>\n<figure id=\"attachment_343853\" aria-describedby=\"caption-attachment-343853\" style=\"width: 240px\" class=\"wp-caption alignright\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/marek.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/marek-240x300.jpg\" alt=\"Marek Dziok - oneFerro.com site author\" width=\"240\" height=\"300\" class=\"size-medium wp-image-343853\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/marek-240x300.jpg 240w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/marek-120x150.jpg 120w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/marek.jpg 385w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/a><figcaption id=\"caption-attachment-343853\" class=\"wp-caption-text\">Marek Dziok &#8211; oneFerro.com site author<\/figcaption><\/figure>\n<h3>Marek Dziok<\/h3>\n<p>An Internet and SEO hothead. He treats WP-development and webmastering as a hobby. Professionally, he is a member of the board of an insurance brokerage company. In the picture on the right, Marek is with his daughter Zoe.<\/p>\n<h3>What Marek says about himself<\/h3>\n<blockquote><p>\u201cInternet is my hobby and a love, but WP-development and website building is only a path that leads to my biggest Internet love: SEO.<\/p>\n<p>I\u2019d rather not be precise when I describe who I am. My wife calls me a \u201clifetime learner.\u201d This is nice, and I like it. I\u2019d rather say who I\u2019d like to be: a freelancer who can work on whatever he wants to instead of being forced to.\u201d<\/p><\/blockquote>\n<div class=\"clearfix\"><\/div>\n<h2>How Marek found out and learnt WPML<\/h2>\n<p>Being asked how he\u2019d come across WPML, Marek smiles and says, \u201cUsing the net. Actually, it was Uncle Google who gave me the track. I had just asked him a specific query.\u201d <\/p>\n<p>Marek says that he didn\u2019t learn WPML. He had just seen its site, bought the product, installed it, and started working with it. Several extra elements were done by his son (he also likes webmastering despite working in the financial industry). <\/p>\n<blockquote><p>\u201cWPML is readable enough for an average WordPress user. As far I remember, I happened to use the documentation, but I\u2019m not 100% sure\u2026\u201d<\/p><\/blockquote>\n<h2>Google\u2019s guidelines for multilingual sites<\/h2>\n<p>Webmasters who care about Google indexing done right will focus on creating an XML site map first. Then, they will use <a target=\"_blank\" href=\"http:\/\/www.google.com\/webmasters\/\" rel=\"noopener noreferrer\">Google Webmaster Tools<\/a>, which let them see their sites through the eyes of Google. This is a good practice to follow.<\/p>\n<p>However, before we jump to that step and view Marek\u2019s site in terms of adapting language versions for SEO, let&#8217;s see what the <a target=\"_blank\" href=\"http:\/\/googlewebmastercentral.blogspot.com\/2010\/03\/working-with-multilingual-websites.html\" rel=\"noopener noreferrer\">official Google\u2019s directives<\/a> are in the multilingual area.<\/p>\n<h3>Official news on crawling and indexing sites for Google index<\/h3>\n<dl>\n<dt>One language for each page and for all elements<\/dt>\n<dd>Google tries to determine the main language of each one of your pages. Note that Google will ignore all code-level language information. This means that Google tries to guess the language by analyzing the contents of the page. <\/p>\n<p>How you can help:<\/p>\n<ul>\n<li>by sticking to only one language per page<\/li>\n<li>by avoiding side-by-side translations<\/li>\n<li>by using the same language for all elements (headers, sidebars, menus, etc.)<\/li>\n<\/ul>\n<\/dd>\n<dt>URL structure<\/dt>\n<dd>The URL structure doesn&#8217;t matter for Google. Using folders or subdomains for different languages is the same from Google\u2019s point of view. <\/p>\n<p>Therefore, you don\u2019t have to create any special URLs when developing a multilingual website. However, Google recommends the addition of a language identifier to your URLs for your site visitors\u2019 comfort. For example, to let French readers know that they\u2019re on the French section of this site, you could use:<\/p>\n<ul>\n<li>http:\/\/example.com\/fr\/subpage.html<\/li>\n<li>http:\/\/fr.example.com\/subpage.html<\/li>\n<\/ul>\n<\/dd>\n<dt>Crawling and indexing your multilingual website<\/p>\n<dt>\n<dd>To make all of your site\u2019s content more crawlable, avoid automatic redirections based on the user\u2019s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site.<\/p>\n<p>Help Google bots to get your site indexed:<\/p>\n<ul>\n<li>cross-link page by page<\/li>\n<li>avoid automatic redirections<\/li>\n<li>provide valuable content<\/li>\n<\/ul>\n<\/dd>\n<\/dl>\n<blockquote><p>&#8222;More importantly, the point of making a multilingual website is to reach a larger audience by providing valuable content in several languages. If your users can\u2019t understand an automated translation or if it feels artificial to them, you should ask yourself whether you really want to present this kind of content to them.&#8220;<\/p>\n<p class=\"alignright\"><a target=\"_blank\" href=\"http:\/\/googlewebmastercentral.blogspot.com\/2010\/03\/working-with-multilingual-websites.html\" rel=\"noopener noreferrer\">Official news on crawling and indexing sites for Google index<\/p>\n<p><\/a>\n<\/p><\/blockquote>\n<div class=\"clearfix\"><\/div>\n<p>Now let\u2019s examine whether the oneferro.com site meets the abovementioned criteria.<\/p>\n<h2>How OneFerro.com created with WPML meets Google\u2019s multilingual site criteria<\/h2>\n<h3>One language for each page and for all elements<\/h3>\n<p>The common mistake that most WordPress users make while translating the contents of a website is that they focus only on the WordPress pages and posts (title and body content); all other elements (such as sliders, widgets, and contact forms) are neglected. This is wrong.<\/p>\n<p>Let\u2019s look at the OneFerro site page by page, taking each WordPress element into consideration.<\/p>\n<h4>Home page <\/h4>\n<figure id=\"attachment_344204\" aria-describedby=\"caption-attachment-344204\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneFerro-home.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneFerro-home-300x231.jpg\" alt=\"oneFerro.com home page\" width=\"300\" height=\"231\" class=\"size-medium wp-image-344204\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneFerro-home-300x231.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneFerro-home-150x115.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneFerro-home-1024x789.jpg 1024w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneFerro-home.jpg 1220w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-344204\" class=\"wp-caption-text\">oneFerro.com home page<\/figcaption><\/figure>\n<p>Elements to be translated: menu, slider, widgets.<\/p>\n<div class=\"clearfix\"><\/div>\n<p><strong>Menu<\/strong><br \/>\n<figure id=\"attachment_344207\" aria-describedby=\"caption-attachment-344207\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-menu-synchronization.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-menu-synchronization-300x191.jpg\" alt=\"menu synchronization\" width=\"300\" height=\"191\" class=\"size-medium wp-image-344207\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-menu-synchronization-300x191.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-menu-synchronization-150x95.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-menu-synchronization.jpg 738w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-344207\" class=\"wp-caption-text\">menu synchronization<\/figcaption><\/figure><br \/>\nAll elements of the menu were translated into other languages using the WPML Menu synchronization feature.<\/p>\n<div class=\"clearfix\"><\/div>\n<p><strong>Sliders<\/strong><br \/>\n<figure id=\"attachment_344219\" aria-describedby=\"caption-attachment-344219\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/slider-dashboard.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/slider-dashboard-300x222.jpg\" alt=\"slider in oneFerro dashboard\" width=\"300\" height=\"222\" class=\"size-medium wp-image-344219\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/slider-dashboard-300x222.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/slider-dashboard-150x111.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/slider-dashboard.jpg 809w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-344219\" class=\"wp-caption-text\">a slider in oneFerro dashboard<\/figcaption><\/figure><br \/>\nAll slider headings, lead titles, and link titles were translated. For each language, the site author created a separate slider, a feature built-in theme.<\/p>\n<div class=\"clearfix\"><\/div>\n<p><strong>Widgets<\/strong><br \/>\n<figure id=\"attachment_344220\" aria-describedby=\"caption-attachment-344220\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-widget-translation.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-widget-translation-300x197.jpg\" alt=\"wpml widget translations\" width=\"300\" height=\"197\" class=\"size-medium wp-image-344220\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-widget-translation-300x197.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-widget-translation-150x98.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/wpml-widget-translation.jpg 733w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-344220\" class=\"wp-caption-text\">oneFerro widget translations<\/figcaption><\/figure><br \/>\nWPML users often ask this question in our support forum: <\/p>\n<blockquote><p>\u201cIf you are using the WordPress default widgets, will you be able to translate both the title and the content under the \u2018WPML -> String Translation\u2019 screen?\u201d  <strong>explains Sarah<\/strong>, a WPML forum moderator.<\/p><\/blockquote>\n<p><a href=\"\/?p=108592\">Here<\/a>, she shares more useful tips for widget translation.<\/p>\n<p>In the case of the oneFerro.com home page, the widgets were translated using this method. However, in the last widget, the author has performed side-by-side translation, which is not recommended by Google.<\/p>\n<div class=\"clearfix\"><\/div>\n<h4>Product page<\/h4>\n<p>This page list all the product offers, the most important part of the site. Marek says that this was implemented using custom PHP code, as a special module to easily manage the product offers. To make it work with WPML, he used <a href=\"https:\/\/wpml.org\/documentation\/support\/wpml-coding-api\/\">WPML Code API<\/a>.<\/p>\n<figure id=\"attachment_344235\" aria-describedby=\"caption-attachment-344235\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/product.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/product-300x173.jpg\" alt=\"oneFerro products\" width=\"300\" height=\"173\" class=\"size-medium wp-image-344235\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/product-300x173.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/product-150x86.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/product-1024x591.jpg 1024w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/product.jpg 1091w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-344235\" class=\"wp-caption-text\">oneFerro products<\/figcaption><\/figure>\n<figure id=\"attachment_344237\" aria-describedby=\"caption-attachment-344237\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/offer-single.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/offer-single-300x202.jpg\" alt=\"a single product page\" width=\"300\" height=\"202\" class=\"size-medium wp-image-344237\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/offer-single-300x202.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/offer-single-150x101.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/offer-single.jpg 986w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-344237\" class=\"wp-caption-text\">a single product page<\/figcaption><\/figure>\n<div class=\"clearfix\"><\/div>\n<p><strong>A tip from us<\/strong><br \/>\nCustom offers can be managed using custom post types, easily defined with <a href=\"https:\/\/toolset.com\/home\/types-manage-post-types-taxonomy-and-custom-fields\/\">Types<\/a>, a WordPress plugin created by our company. WPML supports this plugin.<\/p>\n<h4>Help pages<\/h4>\n<p>Here, all the content was added as the body content for WP pages, and the translation was handled by using a basic WPML functionality.<\/p>\n<p>Images were used but not translated. Filling out the alt and title attributes for images is a good SEO practice. The use of the <a href=\"https:\/\/wpml.org\/documentation\/getting-started-guide\/media-translation\/\">WPML Media translation module<\/a> can help here. In this way, images can be adjusted to different languages without being physically copied for each language version. <\/p>\n<h4>Contact page<\/h4>\n<p>A separate contact form was created for each language version. The contact form functionality was integrated within the theme that the author used. <\/p>\n<h3>URL structure<\/h3>\n<figure id=\"attachment_344240\" aria-describedby=\"caption-attachment-344240\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/language-format.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/language-format-300x243.jpg\" alt=\"choosing language format\" width=\"300\" height=\"243\" class=\"size-medium wp-image-344240\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/language-format-300x243.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/language-format-150x121.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/language-format.jpg 629w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-344240\" class=\"wp-caption-text\">choosing language format<\/figcaption><\/figure>\n<p>Different language versions of the site are maintained on URLs in the subfolders format. This assists a visitor to quickly guess the basic site language while navigating the site.<\/p>\n<div class=\"clearfix\"><\/div>\n<h3>Crawling and indexing your multilingual website<\/h3>\n<figure id=\"attachment_344245\" aria-describedby=\"caption-attachment-344245\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/google-resutls.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/google-resutls-300x188.jpg\" alt=\"oneferro in Google&#039;s results\" width=\"300\" height=\"188\" class=\"size-medium wp-image-344245\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/google-resutls-300x188.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/google-resutls-150x94.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/google-resutls.jpg 894w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-344245\" class=\"wp-caption-text\">oneferro in Google&#8217;s results<\/figcaption><\/figure>\n<p><strong>Cross-linking page by page and language switcher<\/strong><br \/>\nThis was done right. Irrespective of which page you are on, you will be always moved to its equivalent in the other language (by clicking on the corresponding flag icon). You can see that even pages with pdfs have their one-to-one equivalents. <\/p>\n<p class=\"clearfix\">This cross page-by-page linking is also useful when you get a link to a specific subpage (which is in English, for example) and you notice your native language (for instance, Russian) in the switcher.<\/p>\n<p>A <a href=\"https:\/\/wpml.org\/documentation\/getting-started-guide\/language-setup\/language-switcher-options\/custom-language-switcher\/\">custom language switcher<\/a> was implemented using flags. <\/p>\n<p><strong>Avoiding automatic redirections<\/strong><br \/>\nThere are no automatic redirections on this site. All subpages were indexed well, and a user can easily find a page in the language that he\/she is looking for by using search engines.<\/p>\n<p><strong>Providing valuable content<\/strong><br \/>\nThe site was translated into other languages by humans. No automated translations were made. The fact that the website had good-quality valuable content referencing the secondary steel area seemed to play a significant role in ensuring its better ranking by the Google search engine. <\/p>\n<p>Let\u2019s look at the results that were achieved. <\/p>\n<h2>oneFerro results in Google <\/h2>\n<p>There were <a href=\"https:\/\/www.google.pl\/search?q=site%3Ahttp%3A%2F%2Foneferro.com&#038;oq=site%3Ahttp%3A%2F%2Foneferro.com&#038;aqs=chrome..69i57j69i58.15459j0j7&#038;sourceid=chrome&#038;espv=210&#038;es_sm=119&#038;ie=UTF-8\">253 urls<\/a> indexed for the oneFerro site in Google.<\/p>\n<figure id=\"attachment_344251\" aria-describedby=\"caption-attachment-344251\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-in-google.jpg\"><img decoding=\"async\" src=\"http:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-in-google-300x214.jpg\" alt=\"oneFerro in Google&#039; results\" width=\"300\" height=\"214\" class=\"size-medium wp-image-344251\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-in-google-300x214.jpg 300w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-in-google-150x107.jpg 150w, https:\/\/wpml.org\/wp-content\/uploads\/2014\/02\/oneferro-in-google.jpg 870w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-344251\" class=\"wp-caption-text\">oneFerro in Google&#8216; results<\/figcaption><\/figure>\n<div class=\"clearfix\"><\/div>\n<p><strong>Marek summarizes<\/strong><\/p>\n<blockquote><p>\u201cI managed to gain top positions for all keyword phrases that I cared about, even though I didn\u2019t add anything new to this site for months (didn&#8217;t even log in). For example: \u201cstal drugogatunkowa\u201d (English: secondary steel) in Google PL was in the first position in SERPs; for Google RU (Russian), it was in the top three.\u201d<\/p><\/blockquote>\n<p>When asked about the additional SEO WordPress plug-ins that he used, Marek replied<br \/>\n\u201cI know this famous SEO Yoast plug-in. In my opinion, Yoast is meant more for bloggers; for me, it&#8217;s like a toy. I&#8217;m using SEO Ultimate and other SEO tools, both online and desktop ones, like MOZ, and Rank Track.\u201d <\/p>\n<h2>How the author summaries working with WPML<\/h2>\n<blockquote><p>\u201cFor me, WPML is like a part of WordPress. Yeah, at first, I was thinking about using different solutions like WordPress MultiSite install. Quickly, I realized that this is not the right way to go.\u201d <strong>Marek comments.<\/strong>\n<\/p><\/blockquote>\n<p>The advantages of WPML according to Marek are as follows:<\/p>\n<ul>\n<li>great functionally as compared to its relatively low price<\/li>\n<li>super-easy installation and ease of use<\/li>\n<li>lots of compatible themes (almost 100% of these the author had considered while choosing the ones to use for the site)<\/li>\n<\/ul>\n<h2>Your way to make WPML-based site ready for search engine indexing<\/h2>\n<p>What is your way to make a multilingual site ready for search engine indexing? Feel free to share your comments with us.<\/p>\n<p>If there is anything special about your site using WPML, please also let us know. Most interesting cases will be covered in the next articles in this new <a href=\"https:\/\/wpml.org\/de\/category\/fallstudien\/\">Case Studies<\/a> series. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the main reason to make your site multilingual? \u201cTo attract more foreign customers.\u201d This is how WPML users submitting their work to our showcase usually justify the need for going global with the WordPress sites. However, the point is that you will not gain new customers unless your site is easy to find [&hellip;]<\/p>\n","protected":false},"author":59141,"featured_media":850052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[7965],"tags":[],"class_list":["post-343822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/posts\/343822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/users\/59141"}],"replies":[{"embeddable":true,"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/comments?post=343822"}],"version-history":[{"count":8,"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/posts\/343822\/revisions"}],"predecessor-version":[{"id":3756035,"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/posts\/343822\/revisions\/3756035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/media\/850052"}],"wp:attachment":[{"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/media?parent=343822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/categories?post=343822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpml.org\/de\/wp-json\/wp\/v2\/tags?post=343822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}