WooCommerce Multilingual allows you to display products coming from the original language when viewing them in other languages. If a translation exists WooCommerce Multilingual displays it, otherwise, it displays product contents from the original language.

If your WooCommerce store features a large number of products and multiple languages, it might not be practical for you to translate them all. This is why WooCommerce Multilingual offers a new translation mode which allows products to appear immediately in all languages, even though you haven’t translated them yet. Further, when displaying a product in any language, the site’s header, menu, and footer still appear in that language.

Displaying an untranslated Product in a secondary language
Displaying an untranslated Product in a secondary language

What about SEO?

The best part of using this translation mode is that it will have no negative SEO implications for your site.

WPML tells Google what is the original product and category,  so Google can ignore all these duplicates. If you then actually translate a product or a category, Google will now see it as new content and not a duplicate.

Displaying Original Content for Products

If you are installing WooCommerce Multilingual in a new site, the setup wizard will offer you to enable this translation mode.

Setting the translation mode in the WooCommerce Multilingual setup wizard

If you want to activate this translation mode for an existing site, go to the WPML -> Translation Management page and click the Multilingual Content Setup tab. Here, scroll down to the Post Types Translation section and select the Translatable – use translation if available or fallback to original language option for Products.

Manually setting to display products as translated

As you can see from the image above, here you can also customize the products slug in other languages, if needed.

Displaying Original Product Categories, Tags and Attributes

Besides products themselves, you can also display untranslated product categories, tags, and attributes. To do this, go to the WPML -> Translation Management page and click the Multilingual Content Setup tab. Here, scroll down to the Taxonomies Translation section and select the Translatable – use translation if available or fallback to original language option.

If there is a lock icon next to any of the taxonomies you want to modify, simply click on the lock icon to enable the translation option for that taxonomy.

Setting product categories, tags and attributes to be displayed as translated