We have added a feature that allows you (as affiliates) to track your affiliate performance using Google Analytics Events.

Enable Performance Tracking

By default, performance tracking is disabled. You can enable it by following the steps:

Step1) Sign-in to your WPML affiliate account.

Step2) Under “Track Performance” select “Yes” for “Enable Google Analytics notifications when we get traffic and purchases from you?”

Step3) Provide your Google Analytics account/property ID. It is in the format of UA-12345678-9.

Performance tracking in affiliate page

Performance tracking in affiliate page

If you don’t know how to get this ID within your Google Analytics account, follow the steps in the section “How to Get your Google Analytics Property Account ID?”
4) Click “Save”. Data will now be sent to your Google Analytics reports as “Events”. See the section “Interpreting the WPML Affiliate Google Analytics Event Reports”.

How to Get your Google Analytics Property Account ID

1) Sign-in to your Google Analytics account.

2) Click “Admin” link in the Dashboard upper right section

Admin link in GA

Admin link in GA

3) Under “Property” click “Property Settings” link.

Property settings in GA

Property settings in GA

4) After clicking that, you should be able to see your Google Analytics Property ID:

Tracking ID for your GA account

Tracking ID for your GA account

5) Copy the tracking ID to your WPML affiliate account under “Track performance” section.

Interpreting the WPML Affiliate Google Analytics Event Reports

After several days to weeks (depending on your affiliate performance); you should be seeing data in your Google Analytics Event reports. WPML provided two sets of data categories in maximizing your affiliate performance:

a) WPML Affiliate Landing Page
b) WPML Affiliate Completed Orders

These are visible in the Event reports as “Event Categories”. Sign-in to your Google Analytics account and then navigate to “Behavior — > Events — > Overview”.

WPML sales events

WPML sales events

WPML Affiliate Landing Page Category

The data in this category reveals the landing page and referral page information only. You can use this data for the following purpose:

a) Check the most popular pages in your site that is sending the most affiliate traffic to WPML.
b) Check the most popular landing pages in WPML where your users usually land.

To check out the data and start doing the analysis , follow the steps:

1) Under “Event Category”, click “WPML Affiliate Landing Page” (see above screenshot).
2) Under “Primary Dimension” click “Event Label”

Event labels

Event labels

3) Click “Secondary dimension” and select “Behavior” — > and then click “Event Action”.

Using the secondary dimension to view sales source

Using the secondary dimension to view sales source

4) After the above steps, you should see the data like what is shown below:

Sales sources

Sales sources

The URLs under “Event label” column is the referrer URLs. It is also the URL where your visitors originated before landing in WPML. For example, in the above data , it says you send 8 visitors from http://affiliate-test.wpml.org to the http://wc.wpml.org/

Now you have this data, you can use the information provided to determine which pages in your site needs more traffic in order to send more referral visitors to wpml.org.

WPML Affiliate Completed Orders Category

In this category, you can obtain the following important information:

a) What products are commonly bought by the visitors sent by your referral traffic?
b) What are common referral and landing pages combination that leads to conversion?

To check out the data and start doing the analysis , follow the steps:

1) Under “Event Category”, click “WPML Affiliate Completed Orders”.
2) Under “Primary Dimension” click “Event Action”.
3) Click “Secondary dimension” and select “Behavior” — > and then click “Event Label”.

You will then see the following data as shown below:

Affiliate referal report

Affiliate referal report

Under “Event Action” column is the name of the products bought by your referred visitor. Under “Event Label” is the referral URL => landing page URL combination that leads to a conversion or sale.

Estimating Conversion Rates of your Referral and Landing Pages

Using the data provided by two Event categories, you can compute and determine the most valuable pages in your site by their conversion rates.

Computation example:

Example # 1)

Referral page: http://affiliate-test.wpml.org
Landing page: http://wc.wpml.org/

Total Visitors Sent: 8 (provided in “WPML Affiliate Landing Page Category”)
Total Visitors Converted: 1 (provided in “WPML Affiliate Completed Orders Category”; under “Event label”)

Estimated conversion rate= ⅛ = 12.5%

Example #2)

Referral page: http://affiliate-test.wpml.org/why-you-should-be-using-wpml/
Landing page: http://wc.wpml.org/purchase/

Total Visitors Sent: 3
Total Visitors Converted: 2

Estimated conversion rate= ⅔= 67%

It shows that the second example has better conversion. This is probably because you are sending visitors directly to the purchase page after reading a relevant content in your site? Of course these are not real figures from an affiliate campaign. But the following are common implementation scenarios:

a) Check if you have pages in your site that is sending a lot of referral traffic to WPML but is not converting after landing -maybe you need to improve the content of these pages, or add some reviews?

b) Check whether there are few pages in your site that is sending a fewer referral traffic but is actually converting good – maybe you can start campaign on this page so it will attract a lot of visitors which in turn results to higher affiliate sales?

Since all these data can be found within Google Analytics, you can export it and do your analysis whether on an Excel spreadsheet or any data analysis tools.