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This thread is resolved. Here is a description of the problem and solution.
The images variations provided by the Variation Swatches for WooCommerce don't show in the translated products.
1 - At WordPress Dashboard > WPML > Settings > Custom Term Meta Translation set the 'thumbnail_id' term meta key as 'Copy' and save this setting.
2 - At WordPress Dashboard > WPML > Settings > Taxonomies Translation set the 'Product Shade (pa_matte-mania-shade)' taxonomy as 'Translatable - use translation if available or fallback to default language' (this is the custom taxonomy assigned to your 'Matte Mania' product) and save this setting.
3 - Now, at WordPress Dashboard > Products > Attributes click to configure the terms for the 'matte-mania-shade' attribute and click the update button for every term, this action is needed to make the changes above effective.