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This thread is resolved. Here is a description of the problem and solution.
Problem: how do we translate images?
Solution: - If you added them manually (through HTML or with a raw HTML element in your builder) then you just need to upload them and use the correct image links in the translations.
- If you added them through an image element, you can go to WPML > Media Translation > find and translate these images with the correct one and they would be translated
Relevant Documentation: https://wpml.org/documentation/getting-started-guide/media-translation/