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This thread is resolved. Here is a description of the problem and solution.
Problem: We just configured WooCommerceMultilingual (as art of WPML). I noticed an inconsistency on the WooCommerce Multilingual Store URLs page, see attachment. For the 'shop' the source language is swedish and the trabnslation English, whereas for all others it's the opposite.
Solution: there's no problem if the source language is Swedish. There's no issue if you have a different language as source. Regarding the part where you'd like to use the same slug on every language, I would personally use a different one (based on language) due to SEO reasons. This way, search engines (like Google) will index your products a bit better due to the URL that's translated for each language. Last but not least, the slug for the shop page should be shop if the product base is product. Basically, you should make sure that you don't have two slugs with the same value.