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Winni's Naturel is the Madel brand that produces products with low environmental impact, natural, biodegradable and hypoallergenic for the care of the home, laundry and the person.

Madel turned to the SED Web team to create the new site dedicated to Winni's Naturel products, to present them with the appeal and modernity of this great company based on the principles of environmental, social and economic sustainability.

On the occasion of the restyling of Winni's website, Madel's team has elaborated new texts communicating in a professional and empathetic way with its public, mostly female. Starting from the values of the brand, the public, and the company's mission, we have studied graphics that are coherent with communication and corporate image. The result is a graphic that follows the empathic and emotional lines of Winni's messages on respect for the environment and society. For an idea of the coordinated image, we have emphasized the colors of the brand, the mascot and the latest advertising spot made for Mother's Day, inserted in the main pages of the two lines of Winni's products.

Technically, we have developed the new site in WordPress. This allows us to constantly update content and always integrate new features, which will allow Madel to get closer and closer to its online audience with effective and innovative communication strategies. WordPress is the best solution to guarantee, from now on, sections and functionalities that will allow the user to interact more with Winni's products.

In this way, Madel is increasingly ranked as a brand that is in step with the needs of its audience, even at the technological level, and we cannot be but proud of having been chosen as their technological partners for the development of the company's online image.

The company sells their products all over the world hence a multilingual website is a huge benefit. The site was translated into English and Italian to communicate to clients in a language they can understand.
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