{"id":17198261,"date":"2025-05-19T18:26:42","date_gmt":"2025-05-19T18:26:42","guid":{"rendered":"https:\/\/wpml.org\/anuncios\/2025\/07\/como-personalizar-o-checkout-do-woocommerce-para-clientes-internacionais\/"},"modified":"2026-02-26T07:07:56","modified_gmt":"2026-02-26T07:07:56","slug":"como-personalizar-o-checkout-do-woocommerce-para-clientes-internacionais","status":"publish","type":"post","link":"https:\/\/wpml.org\/pt-br\/compatibilidade\/2025\/05\/como-personalizar-o-checkout-do-woocommerce-para-clientes-internacionais\/","title":{"rendered":"Como personalizar a finaliza\u00e7\u00e3o de compra do WooCommerce para clientes internacionais"},"content":{"rendered":"\n<p class=\"lead\">Saiba como personalizar sua p\u00e1gina de finaliza\u00e7\u00e3o de compra do WooCommerce para melhorar a experi\u00eancia do usu\u00e1rio para clientes internacionais e vender mais.<\/p>\n\n<p>J\u00e1 tentou comprar algo online e o formul\u00e1rio de finaliza\u00e7\u00e3o de compra fez voc\u00ea sentir como se, <em>\u201cespere, isto n\u00e3o foi feito para mim&#8230;\u201d<\/em> <\/p>\n\n<p>Talvez o campo de telefone s\u00f3 aceitasse um c\u00f3digo de pa\u00eds espec\u00edfico, ou o formato do endere\u00e7o n\u00e3o correspondia ao seu. Para clientes internacionais, pequenos detalhes como estes podem prejudicar a experi\u00eancia de compra. <\/p>\n\n<p>Felizmente, com plugins como <a href=\"https:\/\/www.themehigh.com\/product\/woocommerce-checkout-field-editor-pro\/\">Checkout Field Editor for WooCommerce <\/a>da Themehigh, voc\u00ea pode personalizar facilmente sua p\u00e1gina de finaliza\u00e7\u00e3o de compra para usu\u00e1rios em diferentes pa\u00edses.<\/p>\n\n<h2 class=\"wp-block-heading\"><br\/>Por que voc\u00ea deve personalizar seu checkout<\/h2>\n\n<p>Quando os clientes v\u00eam de diferentes partes do mundo, sua finaliza\u00e7\u00e3o de compra precisa falar a l\u00edngua deles\u2014literalmente e figurativamente. Usando o Checkout Field Editor da Themehigh, voc\u00ea pode ajustar, adicionar ou remover campos para corresponder a formatos locais, requisitos legais ou apenas para simplificar o formul\u00e1rio.   <\/p>\n\n<p>Veja por que voc\u00ea deve personalizar seu checkout:<\/p>\n\n<h3 class=\"wp-block-heading\">Localize a experi\u00eancia de checkout<\/h3>\n\n<p>Os clientes sentem-se mais confiantes quando os formul\u00e1rios parecem familiares. Ajustar campos para refletir padr\u00f5es locais\u2014como mudar \u201cEstado\u201d para \u201cProv\u00edncia\u201d ou adicionar um campo de n\u00famero de IVA\u2014ajuda a reduzir o abandono de carrinho. <\/p>\n\n<h3 class=\"wp-block-heading\">Melhore as taxas de convers\u00e3o<\/h3>\n\n<p>Compradores internacionais s\u00e3o mais propensos a concluir uma compra quando veem campos que se aplicam diretamente a eles. Lembre-se \u2013 quanto menos distra\u00e7\u00f5es, mais r\u00e1pido um usu\u00e1rio conclui sua compra. <\/p>\n\n<h3 class=\"wp-block-heading\">Mantenha-se em conformidade com os requisitos espec\u00edficos de cada pa\u00eds<\/h3>\n\n<p>Alguns pa\u00edses t\u00eam regras espec\u00edficas de faturamento ou impostos. Por exemplo, a UE frequentemente exige campos de ID de IVA, enquanto outros precisam de n\u00fameros de identifica\u00e7\u00e3o locais. Personalizar seu checkout garante que voc\u00ea esteja coletando os dados corretos.  <\/p>\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Como personalizar sua finaliza\u00e7\u00e3o de compra com themehigh e WPML<\/h2>\n\n<h3 class=\"wp-block-heading\">1. Instalar e ativar plugins<\/h3>\n\n<p>Para personalizar sua experi\u00eancia de finaliza\u00e7\u00e3o de compra, instale e ative os seguintes plugins:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>WPML<\/li>\n\n\n\n<li>WPML String Translation<\/li>\n\n\n\n<li><a href=\"https:\/\/wpml.org\/documentation\/related-projects\/woocommerce-multilingual\/\">WooCommerce Multilingual &amp; Multicurrency<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.themehigh.com\/product\/woocommerce-checkout-field-editor-pro\/\">Checkout field editor for WooCommerce<\/a><\/li>\n<\/ul>\n\n<div class=\"wp-block-toolset-blocks-container tb-container\" data-toolset-blocks-container=\"b1991dfb59bacdeebdc97e40f18802e1\">\n<h4 class=\"tb-heading has-text-color\" data-toolset-blocks-heading=\"3e8701d527b4b5b9deb2b1fe2534cbaa\" data-last-update=\"1.4\">WooCommerce Multilingual tem um novo nome<\/h4>\n\n\n\n<p>Due to a request from WooCommerce, <a href=\"https:\/\/wpml.org\/compatibility\/2025\/09\/wpml-multilingual-multicurrency-for-woocommerce\/\">we&#8217;ve renamed WooCommerce Multilingual &amp; Multicurrency to <strong>WPML Multilingual &amp; Multicurrency for WooCommerce<\/strong><\/a>.<\/p>\n<\/div>\n\n<h3 class=\"wp-block-heading\"><br\/>2. Personalizar seu formul\u00e1rio de finaliza\u00e7\u00e3o de compra<\/h3>\n\n<p>Ap\u00f3s concluir a configura\u00e7\u00e3o dos plugins necess\u00e1rios, v\u00e1 para <strong>WooCommerce \u2192 Checkout Form<\/strong> para personalizar seus campos de finaliza\u00e7\u00e3o de compra.<\/p>\n\n<figure class=\"wp-block-image tb-image tb-image-dynamic tb-image-frame-none\" data-toolset-blocks-image=\"16fbee64437d136c9dbf626748dbaa3e\"><a href=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Checkout-field-options.png\"><img decoding=\"async\" width=\"1024\" height=\"611\" loading=\"lazy\" src=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Checkout-field-options-1024x611.png\" alt=\"Checkout field options\" class=\"wp-image-17049924\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Checkout-field-options-1024x611.png 1024w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Checkout-field-options-300x179.png 300w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Checkout-field-options-150x90.png 150w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Checkout-field-options-768x458.png 768w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Checkout-field-options-1536x917.png 1536w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Checkout-field-options.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><div class=\"tb-image-caption\">Op\u00e7\u00f5es de campo de checkout<\/div><\/figcaption><\/figure>\n\n<p>Aqui, voc\u00ea pode adicionar, remover ou editar campos conforme necess\u00e1rio. Por exemplo, voc\u00ea pode: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Adicionar um campo espec\u00edfico do pa\u00eds (como n\u00famero de IVA para pa\u00edses da UE)<\/li>\n\n\n\n<li>Ocultar ou remover campos que n\u00e3o s\u00e3o relevantes (como o c\u00f3digo ZIP para regi\u00f5es que n\u00e3o os usam)<\/li>\n\n\n\n<li>Use l\u00f3gica condicional para mostrar\/ocultar campos com base no pa\u00eds do cliente<\/li>\n<\/ul>\n\n<div class=\"wp-block-toolset-blocks-container tb-container\" data-toolset-blocks-container=\"b6d146d6ec96a66c98018efd2c2c33dd\">\n<div class=\"wp-block-toolset-blocks-grid tb-grid\" data-toolset-blocks-grid=\"37d19417981b1b97920df56c088840a6\">\n<div class=\"wp-block-toolset-blocks-grid-column tb-grid-column tb-grid-align-top\" data-toolset-blocks-grid-column=\"3034fbe886c11054e95b46b09d3e4112\">\n<div class=\"wp-block-toolset-blocks-container tb-container\" data-toolset-blocks-container=\"8462661d63c4401da3f7686632759d01\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-toolset-blocks-grid-column tb-grid-column tb-grid-align-top\" data-toolset-blocks-grid-column=\"3034fbe886c11054e95b46b09d3e4112\">\n<p class=\"tb-heading has-text-color\" data-toolset-blocks-heading=\"c1ace1a37913fe1cf5b4191d09bc8145\" data-last-update=\"1.4\">Lembre-se de rotular seus campos claramente e usar marcadores de posi\u00e7\u00e3o para ajudar o usu\u00e1rio a entender o que \u00e9 esperado.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\">3. Traduzir campos de finaliza\u00e7\u00e3o de compra com WPML<\/h3>\n\n<p>Para traduzir seus novos campos de finaliza\u00e7\u00e3o de compra com WPML:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>V\u00e1 para <strong>WPML \u2192 translation management<\/strong>.<\/li>\n\n\n\n<li>Expanda a se\u00e7\u00e3o <strong>Outros textos (Strings)<\/strong> e procure por seus campos de checkout.<\/li>\n\n\n\n<li>Selecione os itens que deseja traduzir e envie para tradu\u00e7\u00e3o. <\/li>\n<\/ol>\n\n<figure class=\"wp-block-image tb-image tb-image-dynamic tb-image-frame-none\" data-toolset-blocks-image=\"76fa9527f5ea681ec0f2f670de2ededf\"><a href=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Selecting-checkout-field-for-translation.png\"><img decoding=\"async\" width=\"1024\" height=\"577\" loading=\"lazy\" src=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Selecting-checkout-field-for-translation-1024x577.png\" alt=\"Selecting checkout field for translation\" class=\"wp-image-17049939\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Selecting-checkout-field-for-translation-1024x577.png 1024w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Selecting-checkout-field-for-translation-300x169.png 300w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Selecting-checkout-field-for-translation-150x85.png 150w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Selecting-checkout-field-for-translation-768x433.png 768w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Selecting-checkout-field-for-translation-1536x866.png 1536w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Selecting-checkout-field-for-translation.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><div class=\"tb-image-caption\">Selecionando campo de checkout para tradu\u00e7\u00e3o<\/div><\/figcaption><\/figure>\n\n<p>Suas tradu\u00e7\u00f5es agora aparecer\u00e3o automaticamente na p\u00e1gina de checkout.<\/p>\n\n<figure class=\"wp-block-image tb-image tb-image-dynamic tb-image-frame-none\" data-toolset-blocks-image=\"e88d82c06e4abe3f8e90293edc982510\"><a href=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Translated-field-on-checkout-page.png\"><img decoding=\"async\" width=\"1024\" height=\"667\" loading=\"lazy\" src=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Translated-field-on-checkout-page-1024x667.png\" alt=\"Translated field on checkout page\" class=\"wp-image-17049955\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Translated-field-on-checkout-page-1024x667.png 1024w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Translated-field-on-checkout-page-300x195.png 300w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Translated-field-on-checkout-page-150x98.png 150w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Translated-field-on-checkout-page-768x500.png 768w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Translated-field-on-checkout-page.png 1349w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><div class=\"tb-image-caption\">Campo traduzido na p\u00e1gina de checkout<\/div><\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\">B\u00f4nus: estrat\u00e9gias de otimiza\u00e7\u00e3o de checkout<\/h3>\n\n<p><strong>L\u00f3gica condicional e controle de visibilidade de campo<\/strong><\/p>\n\n<p>Themehigh permite que voc\u00ea mostre ou oculte campos dinamicamente com base na entrada do usu\u00e1rio, fun\u00e7\u00f5es do usu\u00e1rio ou at\u00e9 mesmo produtos espec\u00edficos.  <\/p>\n\n<p>Por exemplo, voc\u00ea pode revelar um campo de N\u00famero de IVA apenas se o cliente selecionar \u201cEmpresa\u201d ou exibir campos diferentes para clientes atacadistas vs varejistas \u2014 sem necessidade de codifica\u00e7\u00e3o.<\/p>\n\n<figure class=\"wp-block-image tb-image tb-image-dynamic tb-image-frame-none\" data-toolset-blocks-image=\"ff3b980c1392ff2f064c0d82b30414f8\"><a href=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Conditional-logic-options-for-checkout-fields.png\"><img decoding=\"async\" width=\"894\" height=\"612\" loading=\"lazy\" src=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Conditional-logic-options-for-checkout-fields.png\" alt=\"Conditional logic options for checkout fields\" class=\"wp-image-17049969\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Conditional-logic-options-for-checkout-fields.png 894w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Conditional-logic-options-for-checkout-fields-300x205.png 300w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Conditional-logic-options-for-checkout-fields-150x103.png 150w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Conditional-logic-options-for-checkout-fields-768x526.png 768w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/a><figcaption><div class=\"tb-image-caption\">Op\u00e7\u00f5es de l\u00f3gica condicional para campos de finaliza\u00e7\u00e3o de compra<\/div><\/figcaption><\/figure>\n\n<p><strong>Compatibilidade com finaliza\u00e7\u00e3o de compra em bloco do WooCommerce<\/strong><\/p>\n\n<p>Seja voc\u00ea usando a Finaliza\u00e7\u00e3o de Compra <strong>Cl\u00e1ssica <\/strong>ou <strong>em Bloco<\/strong>, voc\u00ea pode personalizar ambos os tipos de formul\u00e1rios usando o Checkout Field Editor. Basta ir para <strong>WooCommerce <\/strong>\u2192 <strong>Checkout Form<\/strong>, selecionar seu tipo de finaliza\u00e7\u00e3o de compra ativo acima da tabela e editar seus campos.   <\/p>\n\n<figure class=\"wp-block-image tb-image tb-image-dynamic tb-image-frame-none\" data-toolset-blocks-image=\"242015fbe0dc8677cea80a4dee91f128\"><a href=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Choosing-the-type-of-WooCommerce-checkout.png\"><img decoding=\"async\" width=\"1024\" height=\"544\" loading=\"lazy\" src=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Choosing-the-type-of-WooCommerce-checkout-1024x544.png\" alt=\"Choosing the type of WooCommerce checkout\" class=\"wp-image-17049983\" srcset=\"https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Choosing-the-type-of-WooCommerce-checkout-1024x544.png 1024w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Choosing-the-type-of-WooCommerce-checkout-300x159.png 300w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Choosing-the-type-of-WooCommerce-checkout-150x80.png 150w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Choosing-the-type-of-WooCommerce-checkout-768x408.png 768w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Choosing-the-type-of-WooCommerce-checkout-1536x816.png 1536w, https:\/\/wpml.org\/wp-content\/uploads\/2025\/05\/Choosing-the-type-of-WooCommerce-checkout.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><div class=\"tb-image-caption\">Escolhendo o tipo de finaliza\u00e7\u00e3o de compra do WooCommerce<\/div><\/figcaption><\/figure>\n\n<p><strong>Precifica\u00e7\u00e3o de campo<\/strong><\/p>\n\n<p>Themehigh permite que voc\u00ea atribua custos adicionais a campos personalizados. Seja uma op\u00e7\u00e3o de embrulho para presente, taxa de manuseio priorit\u00e1rio ou um servi\u00e7o de complemento, voc\u00ea pode adicionar facilmente cobran\u00e7as extras com base nas sele\u00e7\u00f5es do usu\u00e1rio\u2014melhorando as oportunidades de upsell diretamente na finaliza\u00e7\u00e3o de compra. <\/p>\n\n<h2 class=\"wp-block-heading\"><br\/>Conclus\u00e3o<\/h2>\n\n<p>Usando plugins como <a href=\"https:\/\/www.themehigh.com\/product\/woocommerce-checkout-field-editor-pro\/\">Checkout Field Editor for WooCommerce<\/a> e WPML, voc\u00ea pode localizar facilmente sua experi\u00eancia de finaliza\u00e7\u00e3o de compra para clientes internacionais. Desde adicionar campos relevantes at\u00e9 traduzir seu formul\u00e1rio, os clientes podem concluir uma compra com confian\u00e7a, onde quer que estejam no mundo. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saiba como personalizar sua p\u00e1gina de finaliza\u00e7\u00e3o de compra do WooCommerce para melhorar a experi\u00eancia do usu\u00e1rio para clientes internacionais e vender mais. J\u00e1 tentou comprar algo online e o formul\u00e1rio de finaliza\u00e7\u00e3o de compra fez voc\u00ea sentir como se, \u201cespere, isto n\u00e3o foi feito para mim&#8230;\u201d Talvez o campo de telefone s\u00f3 aceitasse um [&hellip;]<\/p>\n","protected":false},"author":578773,"featured_media":17050100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[10989],"tags":[],"class_list":["post-17198261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compatibilidade"],"_links":{"self":[{"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/posts\/17198261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/users\/578773"}],"replies":[{"embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/comments?post=17198261"}],"version-history":[{"count":5,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/posts\/17198261\/revisions"}],"predecessor-version":[{"id":17853562,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/posts\/17198261\/revisions\/17853562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/media\/17050100"}],"wp:attachment":[{"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/media?parent=17198261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/categories?post=17198261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/tags?post=17198261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}