{"id":2594059,"date":"2018-08-01T12:07:38","date_gmt":"2018-08-01T12:07:38","guid":{"rendered":"https:\/\/wpml.org\/?p=2594059"},"modified":"2018-08-02T12:22:24","modified_gmt":"2018-08-02T12:22:24","slug":"increase-sales","status":"publish","type":"post","link":"https:\/\/wpml.org\/pt-br\/case-studies\/2018\/08\/increase-sales\/","title":{"rendered":"How Fran\u00e7ois uses a translation service to increase sales quickly"},"content":{"rendered":"

Fran\u00e7ois Lepage\u2019s company Blake Psychology<\/a> is based in Montreal, Canada, which means it needs a bilingual website in French and English. He could have translated his website himself but wanted to employ a translation service to save time and increase sales more quickly.<\/p>\n

\"Blake<\/p>\n

Why exactly did you decide to use a translation service?<\/h3>\n

Given the volume of the translations required I needed to find someone experienced to do it for me while I concentrated on other parts of the business.<\/p>\n

That\u2019s when I started using ICanLocalize<\/a> and found someone with the level of knowledge that I needed. After sending a sample, I felt confident enough to send an English article and post it without review.<\/p>\n

What is the best thing about using a translation service?<\/h3>\n

It\u2019s a huge time saver. The person I employed, Lazuly, is very fast.<\/p>\n

It would have taken me a week to translate two or three articles given the other work I have to complete. But he did them the day after.<\/p>\n

\n

\u201cI remember seeing the translations arriving in my inbox and it was amazing. Boom it\u2019s done, boom the next one is done. It really reduces the stress.\u201d<\/i><\/h2>\n<\/blockquote>\n

Were the translations of a high standard?<\/h3>\n

Yes, I feel that the results are always good enough to go live.<\/p>\n

Psychology has a lot of specific and technical terms that you need to know when you are translating and I feel that my translator was aware of these. He is able to select the right way of saying things.<\/p>\n

\"\"<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \"Blake<\/a><\/p>\n

 <\/p>\n

Did the cost put you off at all?<\/h3>\n

It was definitely worth the investment when I consider how much time I am saving. I\u2019m a business owner, I\u2019m not a translator. I know how much my time is worth and what I\u2019m saving my employing someone.<\/p>\n

If I had to value my time in terms of money I know that a job which I\u2019d do in 10 hours is more cost effective if it\u2019s done by a professional in 4 hours. I\u2019ve realized that I\u2019m better at outsourcing it and having them made by a guy who knows what he\u2019s doing.<\/p>\n

How has employing a translation service helped you increase sales and improve your business?<\/h3>\n

My time to market is really where using a translation service optimizes things. If it takes me a week to post a French article on rehabilitation in psychotherapy I\u2019m losing business opportunities. Any French speakers looking for my service won\u2019t be able to find it.<\/p>\n

Having the right professional translator leads to faster implementation. Therefore, you’ll increase sales more quickly.<\/p>\n

How has it made your life easier as a business owner?<\/h3>\n

Being able to establish a trust with a translator has reduced my stress. I now don\u2019t have to think twice when I send off content to be translated. I know that there is someone who is taking care of that part of my business.<\/p>\n

\n

\u201cHaving the right professional translator leads to faster implementation which leads to more sales quickly.\u201d<\/i><\/h2>\n<\/blockquote>\n

What would you say to other businesses which are thinking of using a translation service?<\/h3>\n

I would say that it\u2019s definitely worth it. I would tell them there are very competent people out there who are offering their services.<\/p>\n

I would advise you to think of it as a long-term relationship with a specific person who knows their business.<\/p>\n

 <\/p>\n

<\/p>\n

\n
\n

Ready to Find the Perfect Translation Service?<\/h2>\n

 <\/p>\n

Start Translating<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fran\u00e7ois Lepage\u2019s company Blake Psychology is based in Montreal, Canada, which means it needs a bilingual website in French and English. He could have translated his website himself but wanted to employ a translation service to save time and increase sales more quickly. Why exactly did you decide to use a translation service? Given the […]<\/p>\n","protected":false},"author":76577,"featured_media":2605253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"ep_exclude_from_search":false,"footnotes":""},"categories":[7965],"tags":[18212],"class_list":["post-2594059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-testimonials"],"_links":{"self":[{"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/posts\/2594059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/users\/76577"}],"replies":[{"embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/comments?post=2594059"}],"version-history":[{"count":8,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/posts\/2594059\/revisions"}],"predecessor-version":[{"id":2602713,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/posts\/2594059\/revisions\/2602713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/media\/2605253"}],"wp:attachment":[{"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/media?parent=2594059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/categories?post=2594059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpml.org\/pt-br\/wp-json\/wp\/v2\/tags?post=2594059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}