marcoF-90

Problem:
You are experiencing an issue where crawls indicate a mismatch between hreflang and HTML lang declarations on your website, potentially affecting your international SEO. The specific mismatch is between 'it' (hreflang) and 'it-IT' (HTML lang).
Solution:
If your target audience is primarily in Italy, the difference between these two values should not cause any SEO issues. We have always used this structure for hreflang and locale in WPML, and our clients have not reported any SEO problems related to this setup. However, if this solution seems outdated or not applicable to your case, we recommend opening a new support ticket. We also highly recommend checking related known issues at https://wpml.org/known-issues/, verifying the version of the permanent fix, and confirming that you have installed the latest versions of themes and plugins. If further assistance is needed, please contact us through the WPML support forum.