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One of the most critical decisions you make when building WordPress sites is to choose a theme. Fortunately, there are thousands of excellent themes that you can choose from. Today, we’d like to talk about using minimalistic starter themes, when they’re a good option and why.

All-included, speciality and minimalistic starter themes

Theme development in WordPress evolved in several directions, appealing to different audiences and needs.

The most popular themes today are the “multi-purpose” themes, which actually include everything in them. Avada, Enfold and Divi are great examples. They include different design “skins”, their own page builders and a ton of functionality that you can enable and disable from the admin dashboard.

Some sites require special functionality, that’s hard to achieve with a multi-purpose theme. Real estate and directory webistes are good examples. For these, there are dozens of specialized themes, which include what you’ll need to build the sites. These themes offer a tailor-made solution for very specific applications.

And, many developers prefer to build it themselves and choose the various components they’ll use to develop the site. For them, a minimalistic starter theme works best, because it offers the bare essentials without overloading the site with bloat.

While there’s room for each of these approaches, I’m going to talk about the minimalistic themes, when they are most useful and how to get the best out of them.

What should a minimalistic starter theme not have?

It’s actually easier to define a minimalistic starter theme by what it should avoid.

I think that the most important thing in a minimalistic theme is avoiding vendor lock-in. When you create your site with an all-inclusive theme, you get everything that you need. However, it may turn out to be like signing a strict contract. You get everything you need from the theme but there’s no going back. Ever. If you love everything about the theme, it’s great. But when you run into problems, you have to accept them, because it’s virtually impossible to switch the theme.

A really minimalistic starter theme will offer you what you need (from a theme), but would still allow you to switch theme, in case you ever need that. Of course, switching the theme will require some work, but it’s not going to be like building the entire site from scratch.

Switching a theme on a production site is never “for sport”. Nobody just switches themes because they’re bored. You may need to switch the theme if it reaches its end-of-life, or proves to have problems that you didn’t realize when you chose it. It’s rare, but when you’re developing dozens of sites for clients, I’m sure you’ve run into this situation.

What should a minimalistic starter theme include?

So, there’s no lock-in, but what does the theme absolutely need to provide? Well, the answer for this actually evolves. Today there’s a certain set of requirements and I’m sure that next year there will be others.

Minimalistic themes that we use today all offer:

  • Page layout options (width, paddings, content boxing, etc.)
  • Customizable header, footer and sidebars
  • Customizable menu(s)
  • Typographics controls

In terms of functionality, this is really the bare minimum. Of course, the theme needs to be fast, written with secure code, include the SEO meta-data and compatible with popular plugins.

Since we’re talking about minimalistic themes and no vendor lock-in, there shouldn’t be site-building features in theme, such as integrated page-builders, contact forms and other stuff that you can get from plugins.

Minimalistic starter themes that you should know about

There are a lot more excellent minimalistic themes then I’m going to cover here. I’ll write about themes that clients recommended to us and that we’ve used ourselves. This way, I can write from our experience in building sites and avoid the marketing hype.

Made for page builders Yes Yes Yes
Responsive layout Yes Yes Yes
Layout control Good Very good Good
Header and footer customization options Good Very good Good
Menu configuration options Basic Very good Basic (more options are coming in feb. 2018)
Overall level of customization (fonts, colors, elements visibility etc.) Good Outstanding Good
eCommerce ready Yes Yes Yes
Importable demos Yes Yes Yes
SEO friendly Yes Yes Yes
Translation ready Yes Yes Yes
RTL Support Yes Yes Yes
Built-in Microdata/ code Yes Yes Yes
Font Awesome Yes Yes Yes
Optimized for speed Yes Yes Yes
Built-in Mega Menu / Yes Coming soon

Expanding the features of GeneratePress, OceanWP and Astra

How do you make a theme that’s lean and efficient, but still offer rich functionality? The answer is “add-ons”. Dedicated add-ons allow you to install the features that you need for different projects.

Let’s see what premium extensions each theme offers and how they are useful in building complete sites.

Generate Press premium add-ons

GeneratePress Extensions Main Features
Typography and Colors Extension Complete control over fonts for every part of your site: the body, header, navigation, and others. Define and change colors for (almost) all elements
WooCommerce Extension Control the display of different elements: cart in the menu, breadcrumbs, sidebar, product images, related products and more. Distraction-free mode for the checkout page. Change the look-and feel of your buttons, texts, product title, and other elements.
Disable Elements and Copyright Extension You can select whether to display the header, primary navigation, post image, title and footer — per page. You can choose from seven different page layouts. Customize the theme’s copyright notice.
Sections, Backgrounds and Spacing Extension Split the page into several sections and assign a different content and design to each of them: feature, headlines, parallax effect, image, simple content. Add backgrounds to virtually any part of your site: header, body, navigation, sidebar, widgets, and others.
Menus+, Secondary Navigation and Page Header Extensions Customize your menu on mobile or desktop. Easily display a secondary menu and choose where it displays: floating, below header and more. Per-page header images.
Blog Extension Choose which Blog elements to display: full content or excerpt, date, author, category, and others. Customize the «Read more” label.
Customize the blog images. Display most recent posts larger than the older ones.
Hooks Extension Add your own code to the site, without editing any theme files. Select the site’s section where the code is loaded.

Bonus feature: GeneratePress Premium add-ons allow you to import and export their settings. This allows you to save time on your other projects that require the same settings.

OceanWP Core Extensions

So far, we can count a total of 15 OceanWP Core Extensions (7 are free and 8 are premium). But if you read the latest blog post of Nicolas, it looks like more are coming!

Let’s see below how to make the most of the extensions.

OceanWP Extension Main Features
Product Sharing and Social Sharing With this extension you can add social sharing buttons to your single product page or your post.
Modal Window Easy setup, reduces load times and simplify the overall design. You can use it for a form, lead generation, alerts and other important notifications.
Posts Slider You can create a slider to display your latest posts, this will generate a shortcode that you can use anywhere on your site.
Custom Sidebar Simply drag-and-drop your widgets in it. You can exactly decide on which page you want it.
Demo Import There are a few ready-to-use demo available for each industry: Travel, Store, Yoga, Architect and so on.
Ocean Extra This is like a dashboard manager or a theme panel. You can choose to disable or enable any sections in the Customizer to make it load faster.
Portfolio There are several effective ways for you to present your work and you can filter by author, categories and any other tags.
WooPopup The pop-up is shown when you click on “add to cart”. You have full control over the radius, plus you can change the links, the texts and customize the messages.
Sticky Header & Footer Attach the footer to the bottom of your screen and add any texts, menus or colors to it.
Elementor Widgets OceanWP and Elementor team have worked together to add some new widgets to Elementor.
Footer Callout It’s a powerful way to add important information about your company or buttons just before the traditional footer.
Ocean Hooks Add your own code, content and shortcodes throughout the site, a child theme is not even needed.

Astra Premium add-ons

Astra focuses on simplicity. In minimum options, users get desired output through well-categorized settings in the customizer. Astra Pro is all in one plugin that extends the theme and adds more features.

Astra Extensions Main Features
Transparent Header Create transparent headers and make your website stand out.
Typography Get more control over the fonts and readability of your website with this module
Sticky Header Let your header be easily accessible even when users scroll down.
Page Headers Design attractive Page Title area with breadcrumb, meta fields and other cool options.
Advanced Footers Get more footer widget areas and creative designs with Advanced Footer module.
White Label Keep information in the WordPress backend simple under your brand.

Setting up the site with a starter theme

With all three themes that I introduced above, the setup process is very similar:

  1. Install the theme
  2. Go to the site’s front-end and click on Customize
  3. Use the Customizer to set-up the site’s appearance

Adding functionality to the site with Toolset

When you base your design on a minimalistic starter theme, that’s exactly what you’re getting — just the minimal functionality to display content.

Toolset can be your one-stop solution for adding functionality to the site. Because Toolset is a suite of plugins, they run on any theme. This means, that you can still switch themes, without rebuilding the entire site.

Here are some things that you can add with Toolset, without writing any code:

Toolset Feature Example
Create your own custom types for your site such as Portfolio, Projects, Tours etc.
Add custom taxonomies and fields to those custom types.
Choose how to display those custom post types using the drag-and-drop Layouts to build a template.
Create custom searches based on your custom post types and fields.
Create forms for front-end submission.
Display content on Google Maps

Integration with Toolset and the benefits for building sites with custom types

Astra, GeneratePress and OceanWP are all custom types ready themes. That means you can customize their options for each template you design. This includes templates for your custom post types and archive pages.

This video shows the integration between Toolset and Astra theme:

For example, you can decide to display the sidebar on your regular pages, but not for your custom types: Tour or any others created with Toolset.

Controlling Astra’s theme options for each layout individually


Minimalistic themes promise to allow building lean and high performance sites, which are tailored to the need of each project separately.

We covered three themes that fit this description very well. They all provide a great starting point and offer add-ons that make customization easy. Each of these themes has a great free version on and offers paid addons.

When you need to build more advanced custom functionality, you can do that using your own PHP or with Toolset plugins and without programming.

We hope that you find this tutorial useful. Tell us about your experience by leaving your comments.

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