Category
Directory
Theme
Total
WPML contractor
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THE GOAL

To strengthen their company brand and position themselves strongly in the industry, BEGE Power Transmission sought an international marketing agency with industry knowledge that could help them set a firm foundation.

WITH DUTCH SYNERGY

Based on our experience in working with companies operating in the industrial sector, Dutch Synergy is a great fit for BEGE. We helped BEGE develop a marketing strategy and plan their marketing activities.

After we mapped the ‘Why’ statement of BEGE, we were able to formulate a clear and concise message that, together with the sophisticated visual identity, generated impact on brand awareness and conversion rates.

THE SUCCESS

The result is a powerful and substantive positioning in line with BEGE’s ambition and business goals. All marketing activities such as the new responsive multilingual website, product catalogues, ads and promotional material like flyers, presentations and exhibition stand designs are aligned with the objectives and designed to synergize.

BEGE and Dutch Synergy will continue to partner to develop digital and offline marketing strategies in an effort to achieve even greater business goals and ROI.

https://www.bege.nl/en/

How to build a multilingual directory website with Toolset and WPML

To build a site like this with Toolset you will need to:

  1. Set up custom post types, fields and taxonomies with Types
  2. Display your items on the front end with Views
  3. Create front end forms so users can add and edit items using Forms
  4. Create an account page and charge for content submission and membership with Toolset Forms Commerce

You can find more details on each step within our guide to building directory websites. Also check out our guide to creating a multilingual real estate site with Toolset and WPML.

To translate your directory site with WPML you will need to

  1. Choose who will translate your content, yourself, your own translators or a translation service
  2. Translate your listings (custom post types) and listing categories (taxonomies)
  3. Translate other site content such as custom fields, images and URLs
  4. Duplicate and translate any ads submitted on the front end
  5. Translate strings

If you are assigning translations

You will want to follow the steps above but you will need to send content for translation.

You can find out more information on the most important steps on our how to develop multilingual directory websites guide.

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