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Custom Media worked with Kimita Estate Plan Co., Ltd., to create an informative and easy-to-use new bilingual website that echoed the company’s philosophy of “putting the client first” and to appeal to a target audience of foreign buyers, sellers, investors, and landlords.

Kimita Estate Plan Co., Ltd., is a real estate company founded in 1999 by Kazutaka Kimita and is a member of The Tokyo Real Estate Association, the National Association for Real Estate Transaction Guarantee, and Japan Rented Real Estate Management Company Association. The company sees its adaptability and willingness to serve its clients’ needs and preferences as a central part of its operation and wanted the visitor’s experience on their website to reflect this.

Custom Media understood the importance of creating a website that focused on providing the smoothest possible user experience. We made the website bilingual with a seamless transition between Japanese and English and an overall layout that was simple and visually appealing, making the key information easy to read.

We also made the website more dynamic by embedding video and multimedia. Our strategy involved making the site mobile-friendly and embedding Google Maps; this function allowed visitors to the site to easily check the location of any listed property on a variety of devices. We also linked up to a variety of social media platforms.

We always kept the end-user at the forefront of our work by continuously asking ourselves “If I were to buy or rent property, what would I want to see? Is it easily navigable? What can make it a smoother journey?”

Over three months we were able to update the entire website. The simplified visuals improved usability and gave a modern look that is easy for potential and existing clients to navigate. The bilingual and mobile responsive aspects also improved the overall user experience.

How to build a multilingual directory website with Toolset and WPML

To build a site like this with Toolset you will need to:

  1. Set up custom post types, fields and taxonomies with Types
  2. Display your items on the front end with Views
  3. Create front end forms so users can add and edit items using Forms
  4. Create an account page and charge for content submission and membership with Toolset Forms Commerce

You can find more details on each step within our guide to building directory websites. Also check out our guide to creating a multilingual real estate site with Toolset and WPML.

To translate your directory site with WPML you will need to

  1. Choose who will translate your content, yourself, your own translators or a translation service
  2. Translate your listings (custom post types) and listing categories (taxonomies)
  3. Translate other site content such as custom fields, images and URLs
  4. Duplicate and translate any ads submitted on the front end
  5. Translate strings

If you are assigning translations

You will want to follow the steps above but you will need to send content for translation.

You can find out more information on the most important steps on our how to develop multilingual directory websites guide.

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