Karim Aziz’s company Globe Car & Truck Rentals is launching a new website and needed to translate its content. It could have relied on its employees to translate it but instead, they hired a professional service.
Why did you decide to hire a translation service?
We wanted our new website to be in English, French, Spanish, Chinese and Arabic. As we’re in Montreal, our employees are bilingual [English and French] so we could have asked someone to do a lot of the work. But we didn’t want to waste weeks doing it ourselves.
We knew that relying on Google is a big no no so we decided to hire a professional. That’s why we use ICanLocalize.
What is the best thing about using a translation service?
Oh, it’s the speed definitely. Our translator Daniel Chenier is very quick and always meets deadlines.
“There’s no way we could have produced all those translations in such a short period of time.”
We usually send him our content in batches of 6,000 words and it’s done in three days. It would have taken weeks if we did it in-house. We’d have had to juggle between our daily tasks and so on and it would have been hard to do it on the side.
I think we’ve translated over 100 pages so far so it’s been a huge help.
How accurate are the translations?
They’re very accurate and in fact, the quality of the translation is a big help. To be honest it’s one less thing we need to worry about. When you outsource something and know you have someone reliable I never need to follow up.
It is also important to get the jargon correct. Our translator has worked with other car rental companies and his knowledge really helped. There are no discrepancies.
The importance of multilingual websites in 2018 and beyond
What were the costs like?
It was very affordable and didn’t put a strain on the company at all.
The fact that it was delivered and integrated quickly using WPML without having to manually copy and paste everything was a great help as well.
What would you say to anyone who is considering using a translation service?
I’d say it’s a great resource which gives you one less thing to worry about. You don’t need to bang your head against the wall doing it yourself. Also, it’s cheap enough that it makes sense to outsource it to a professional.