Problem: The client has set up three language variations on their site using WPML with non-standard hreflang and locale tags (e.g., en_USA instead of en_US) and is concerned about potential SEO impacts. Solution: We recommend aligning hreflang tags with standard formats (e.g., using 'en-US' instead of 'en-usa') to ensure optimal search engine recognition. If 'en_US' cannot be assigned as the locale for the USA variation due to it being already used, the client should: - Access their site's database using a tool like phpMyAdmin. - Locate the
wp_icl_languages
table. - Update the locale currently assigned to 'en_US' if necessary. After updating, set 'en-US' as the hreflang for the USA variation in WPML’s settings. We also recommend using tools like Google's Search Console International Targeting report to verify hreflang implementation. For specific SEO advice, consider consulting with professionals listed on our WPML Contractors page.
If this solution does not apply to your case, or if it seems outdated, please check related known issues at https://wpml.org/known-issues/, verify the version of the permanent fix, and confirm that you have installed the latest versions of themes and plugins. If further assistance is needed, we highly recommend opening a new support ticket at WPML support forum.
