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Problem:
The client has custom shortcodes created through a custom plugin on their WordPress website, which outputs multiple small texts on a page. They are seeking the best method to translate these shortcodes or the plugin.
Solution:
We recommend two approaches:
1. Deactivate the WPML translation editor and use the WordPress editor to translate your page. For more details, visit Using Different Translation Editors for Different Pages.
2. Register your custom shortcode for translation in WPML. This will allow the texts specified in your shortcodes to be added to WPML's translation editor. For instructions on how to do this, please see Translate Custom Shortcodes with WPML.

If this solution does not apply to your case, or if it seems outdated, we highly recommend checking related known issues at https://wpml.org/known-issues/, verifying the version of the permanent fix, and confirming that you have installed the latest versions of themes and plugins. Should you need further assistance, please do not hesitate to open a new support ticket at WPML Support Forum.