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Analytics plugins provide insight into your site’s performance to help you make data-driven decisions. Learn more about our recommended plugins for this category in the table below and compare their features - some of which may only be available in pro or premium versions. 

Google Analytics for WordPress by MonsterInsightsSite Kit by Google
Google Analytics for WordPress by MonsterInsightsSite Kit by Google

MonsterInsights is a Google Analytics dashboard that shows page-level analytics, real-time stats about your customers, and custom dimensions to track the things most important to you. You can enable Google Optimize for easy A/B testing, and track your ad performance with ad tracking.

Site Kit shares insights from Google Analytics, Search Console, AdSense, PageSpeed Insights, Tag Manager, and Optimize on your WordPress dashboard. It is the official plugin from Google and is free and open-source.

Subscription model
Plugin price$0-399Free
Date testedAugust 13, 2020November 16, 2020
View statistics for pages and posts
Monitor real-time statistics about who is using your site
Insight into your visitors' demographics
eCommerce tracking
GDPR compliant
More about Google Analytics for WordPress by MonsterInsightsMore about Site Kit by Google

We only recommend plugins that show an ongoing commitment to WPML compatibility. The authors of the plugins featured in the table above work closely with the WPML team on a regular basis to ensure you can build a reliable, multilingual site.