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Email marketing and lead generation plugins allow you to capture leads on your site. They offer a range of tools to interact with your users and connect them to your email campaigns. Learn more about our recommended plugins for this category in the table below and compare their features – some of which may only be available in pro or premium versions. 

HubSpot All-In-One Marketing - Forms, Popups, Live ChatBloomOptinMonsterNewsletterMC4WP: Mailchimp for WordPress
HubSpot All-In-One Marketing - Forms, Popups, Live ChatBloomOptinMonsterNewsletterMC4WP: Mailchimp for WordPress
About

The HubSpot plugin connects your WordPress website with your HubSpot CRM account. This makes it possible to capture leads on your site and engage your site visitors through sign-up forms, live chats, email automation, and more.

Bloom lets you add opt-in forms to your WordPress website. You can choose from different types of opt-ins such as pop-ups, fly-ins, in-line forms, widget area opt-ins, and more. You can then connect the forms you create to your email marketing or email newsletter software.

OptinMonster is an advanced drag-and-drop campaign builder. It allows you to create a range of custom opt-in forms such as lightbox popups, floating bars, slide-ins, scroll boxes, and more. You can then integrate the campaigns you create with different email service providers or different email lists.

Newsletter uses a drag-and-drop composer to help you build responsive newsletters. You can set up customizable subscription widgets, pages, or custom forms to grow your email list, and send unlimited newsletters to unlimited subscribers.

MailChimp for WordPress connects your site with your MailChimp lists. Add opt-in forms or integrate with existing forms like comment, contact, or checkout forms to make it easy for your site’s users to sign up for your newsletter.

Pricing model
Plugin price$0$89/year or $249 lifetime$0$0 to $269/year$0 to $149/year
Date testedSeptember 27, 2022September 27, 2022September 27, 2022October 2, 2020May 10, 2022
Platform price0 to $3600/month (Bundle - $5000/month)-$9 to $49/month-$0 to $300/month
Main platform functions from the WordPress back-end
Built-in CRM functionality
Pop-ups
Opt-in forms
Email lists segmentation
Built-in newsletter builder
Connects to various third-party marketing/email platforms
Built-in reporting and tracking options
Templates for popups, forms and/or newsletters
More about HubSpot All-In-One Marketing - Forms, Popups, Live ChatMore about BloomMore about OptinMonsterMore about NewsletterMore about MC4WP: Mailchimp for WordPress

We only recommend plugins that show an ongoing commitment to WPML compatibility. The authors of the plugins featured in the table above work closely with the WPML team on a regular basis to ensure you can build a reliable, multilingual site.

All WPML-compatible Email Marketing & Lead Generation plugins

Plugin name

Plugin house

Last tested date

Compatibility Status

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