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Problem:
You are trying to install the WPML key on a new website and it keeps indicating that you need to activate or register.
Solution:
We recommend checking if the WPML plugin is activated on your site. Please navigate to the admin area, go to Plugins, and ensure that both the WPML and String Translation plugins are installed and activated. These plugins are necessary to use the Multilingual feature of WooCommerce Multilingual. For more detailed guidance, please refer to our documentation: https://wpml.org/documentation/related-projects/woocommerce-multilingual/

If this solution does not resolve your issue or seems irrelevant due to being outdated or not applicable to your case, we highly recommend checking related known issues at https://wpml.org/known-issues/, verifying the version of the permanent fix, and confirming that you have installed the latest versions of themes and plugins. Should you need further assistance, please do not hesitate to open a new support ticket at WPML support forum.