Symptoms:
Under 'Pages' the word count for many of them just says 1. Further down under the ACF field group dropdown, it states 6 field labels, however the word counts for these are: 9, 5, 7, 13, 641, and 6. When I counted the words on the website before choosing WPML, the total (not including Blog Posts and the T&C etc) came to: 17,768. Contact forms and Blogs seem to be correct for their word counts, so it looks like a WPML and ACF connection issue. Does your system identify similar words and once translated doesnt count them again on other pages perhaps?
Questions:
Have I missed something as wordcount seems wrong