we’re running a multilingual WooCommerce site with WPML and are planning to use separate tracking pixels per language (for example different Meta/Facebook Pixel IDs for /sl/, /en/, /de/, etc.), with only one pixel firing per page and full compatibility with WooCommerce events.
Before finalizing the implementation, we’d like to understand what the most common and recommended practices are when handling language-specific tracking with WPML. Specifically, we’re interested in how WPML typically suggests conditionally loading scripts based on the active language, whether ICL_LANGUAGE_CODE is still considered the correct and future-proof approach, and if there are any WPML-specific considerations or pitfalls we should be aware of.
Thanks in advance for your guidance.
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