Learn how to display product content in the default language when viewing the page in other languages.
By default, WPML Multilingual & Multicurrency for WooCommerce displays a product in a secondary language only if a translation exists. But, you still have the option for untranslated product content to appear in any target language.
In our example below, the product page is displayed in Spanish, but the product content (i.e. its description) is displayed in its original language. Everything else, like header, menu, and footer, is in Spanish.
Displaying an untranslated product in a secondary language
What about SEO?
Choosing to display product content in the default language doesn’t have negative SEO implications for your site.
WPML tells Google what the default product and category is, so Google can ignore all these duplicates. If you then actually translate a product or a category, Google will then see it as new content and not a duplicate.
Displaying Content in the Default Language for Products
Please keep in mind that this translation option does not create products in the second language. Instead, it displays the default language content which cannot be associated with translated taxonomies. For an in-depth overview of this translation option, please see the page about displaying untranslated content in secondary languages.
To display untranslated content in other languages:
Go to the WPML → Settings page and scroll down to the Post Types Translation section.
Select the Translatable – use translation if available or fallback to default language option for Products.
Manually setting to display products as translated
As you can see from the image above, you can also customize the products’ slug in other languages, if needed.
Displaying Product Categories, Tags and Attributes in the Default Language
Besides products themselves, you can also display untranslated product categories, tags, and attributes. To do this, go to the WPML → Settings page. Here, scroll down to the Taxonomies Translation section and select the Translatable – use translation if available or fallback to default language option.
If there is a lock icon next to any of the taxonomies you want to modify, simply click on the lock icon to enable the translation option for that taxonomy.
Setting product categories, tags and attributes to be displayed as translated
