[Resolved] WPML translation tokens/own API key

Hi there,

I understand your concern, however, we don't directly resell the API.

This is an answer our accounts team provided to another client regarding this question.

"WPML’s Advanced Translation Editor includes a number of features, one of which is automatic translation. We do not directly resell Google’s translation API."

You’re right that WPML’s automatic translation feature uses third-party translation engines such as Google Translate, DeepL, and Microsoft Translator. However, when you purchase WPML translation credits, you are not buying API access or credentials to those providers.

Instead, you’re paying for a WPML translation service that uses those APIs internally on your behalf. WPML holds its own commercial agreements and API credentials with those providers, and the system consumes translations via WPML’s licensed integration — not by reselling or redistributing the APIs themselves.

In other words,

* You are not getting direct access to Google’s, DeepL’s, or Microsoft’s APIs.
* WPML is not reselling API access or credentials.
* The credits you purchase pay for the usage of WPML’s translation feature, which internally calls those services under WPML’s own authorized usage terms.

Because of this structure, there is no risk of your credits becoming unusable even if API reselling restrictions exist — WPML manages all API access directly within its own system and licensing.

The same applies to hidden link, which is part of WPML’s translation infrastructure and operates under the same authorization and integration model.

PTC harnesses the power of OpenAI’s API to further enhance translation quality. This integration follows the same model — WPML manages the API access internally under its own license with OpenAI, without reselling or transferring API credentials.