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This thread is resolved. Here is a description of the problem and solution.

Problem:
The client is experiencing unresolved issues with their WordPress site using WPML, specifically related to 404 errors when translating product brand slugs.
Solution:
If you're experiencing similar issues, we recommend trying the following workaround: Navigate to Settings > Permalinks in your WordPress dashboard, and manually set a static value for the brand slug. Initially, 'brand' will appear as a placeholder slug. To use 'brand' as a manually set slug, you must edit the field, type the value, and save it. This solution is based on a known issue which can be further explored here: Translating Product Brand Slug Can Lead to 404s.

Please note that this solution might be outdated or not applicable to your specific case. We highly recommend checking related known issues at https://wpml.org/known-issues/, verifying the version of the permanent fix, and confirming that you have installed the latest versions of themes and plugins. If the issue persists, please open a new support ticket at WPML support forum for further assistance.

This is the technical support forum for WPML - the multilingual WordPress plugin.

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This topic contains 4 replies, has 1 voice.

Last updated by hansN-10 3 days, 11 hours ago.

Assisted by: Lauren.

Author Posts
August 19, 2025 at 3:22 pm #17332016

hansN-10

Background of the issue:
I am trying to resolve an issue with my WordPress site, hidden link, using WPML. A support ticket (#17331780) was closed before the issue was solved.

Symptoms:
The issue I was experiencing is still not resolved.

Questions:
Why was support ticket #17331780 closed before the issue was solved?
How can I get help to solve the issue with WPML on my site?

August 19, 2025 at 3:23 pm #17332033

hansN-10

Please help with this

August 19, 2025 at 3:56 pm #17332153

Lauren
WPML Supporter since 10/2015

Languages: English (English )

Timezone: America/New_York (GMT-04:00)

Thank you for contacting WPML support. I'll be happy to help you with this. I believe the issue you are experiencing is the same as the one here: https://wpml.org/errata/translating-product-brand-slug-can-lead-to-404s/

Please try this workaround: Go to Settings > Permalinks and manually set a static value for the brand slug. (When you first open the page you will see “brand” as the slug, which is a placeholder. To use “brand” as a manually set slug you must edit the field and type the value and save it.)

Please let us know if this resolves the issue.

August 19, 2025 at 4:19 pm #17332194

hansN-10

Hello Lauren and thank you for your reply.

Please look at the screenshot from the permalinks tab. Should I type the english word "brand" where the arrow to the right is pointing (where it says "varumärke" in swedish)? Or is this the swedish version of the page, and "brand" should be typed on an english page?

wpml.PNG
August 19, 2025 at 4:33 pm #17332226

Lauren
WPML Supporter since 10/2015

Languages: English (English )

Timezone: America/New_York (GMT-04:00)

You can save it in whichever language you prefer. If Swedish is your default language, then I would enter varumärke. If English is the default language, I would use brand.

August 20, 2025 at 1:03 pm #17334337

hansN-10

Perfect, that worked, thank you Lauren!