Hi,
Welcome to WPML support. Let me address both concerns.
1. Custom post type backend settings not inheriting on translation drafts
What you're describing is exactly what WPML's Custom Fields Translation Preferences are designed to solve. Each custom field (whether from ACF, Meta Box, JetEngine, Toolset, or a custom register_post_meta registration) can be set to one of four behaviours:
Translate — for text-bearing fields (labels, headings, descriptions). The field value will appear in the translation editor for the translator/AI to translate.
Copy — for fields where the same value should always appear in every language (layout selectors, checkboxes, visibility toggles, color picks, image IDs, numeric values). The original value is mirrored to all translations and kept in sync — if you change it on the original, the translation updates automatically.
Copy once — copies once on the first translation, then translations can diverge. Useful for fields where you want a default copy but language-specific overrides.
Don't translate — WPML ignores the field. Default for unconfigured fields.
For your case (layout variations, section visibility toggles, colors, etc.), almost all of these settings should be set to Copy. That way, the moment a translation draft is created, it already has all the layout settings of the original — no manual reconfiguration step before review. And any later change you make to the layout on the original page automatically propagates to all language versions.
Go to WPML → Settings → Custom Fields Translation — lists every detected custom field on your site with a translation-preference selector.
For more information:
https://wpml.org/documentation/getting-started-guide/translating-custom-fields/
2. Tone of voice / matching your communication style
Go to WPML → Settings → AI Translation section and fill in the context fields about your site's purpose, audience, and brand voice. This is not a small form to fly through — it has the largest single influence on the tone PTC produces. Be specific about:
- Industry/niche
- Target audience (B2B / B2C, formality level, demographics)
- Brand voice (e.g., "warm and conversational, avoids corporate jargon, uses active voice and direct address")
- Formality preference (especially important for languages with formal/informal distinctions like German Sie/du)
For more information:
https://wpml.org/changelog/2025/08/wpml-4-8-human-quality-ai-translations/
hidden link
Also, WPML has a Glossary feature that might help when it comes to special phrases or words.
For more information:
https://wpml.org/documentation/translating-your-contents/advanced-translation-editor/how-to-create-and-manage-glossary-entries/
Thanks.