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Problem:
The client is using WPML with Advanced Custom Fields (ACF) and the Advanced Custom Fields Multilingual plugin. Automatic translation adds content to WordPress, but the frontend does not display the translated content unless the client updates the page manually by clicking the "Update" button.

Solution:
Make sure you correctly setup the language preferences for ACF Multilingual. You can check this documentation for more information about it: https://wpml.org/documentation/related-projects/translate-sites-built-with-acf/