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AI Translation for WordPress – Quality Guaranteed

WPML’s AI Translation gives you accurate, native-sounding translations for your WordPress site – faster, cheaper, and more scalable than human translation.

Whether you’re running an e-commerce store, corporate site, or blog, WPML’s AI handles everything automatically and seamlessly.

Why Choose PTC?

PTC (Private Translation Cloud) combines the accuracy of human translation with the speed and scale of automation. Here’s how it compares:

Translation Quality

Context Awareness

Speed

Cost

SEO Coverage

Availability

Post-Edit Control

Quality Guarantee

PTC

Better than human for most content. Feels native, not translated.

Understands topic, tone, and target audience. Maintains consistency site-wide.

Instant. Full sites translated in minutes.

Low—fractions of a cent per word.

Translates metadata, URLs, hreflang, breadcrumbs. Produces natural translation.

Always on. No delays or scheduling.

Optional. Review and edit via front-end if needed.

Guaranteed quality or your money back.

Human Translation

High, but varies by translator. May lack consistency across pages.

May adapt to the audience if given clear briefs, but hard to scale.

Slow. Can take days to weeks.

Expensive. Hundreds to thousands of € for full sites.

Often ignored or missed.

Limited by working hours and availability.

Full control.

No guarantee.

Machine Translation
 (Google / DeepL)

Literal, lacks nuance. Often sounds mechanical.

No real context. Translates each segment in isolation.

Fast.

Low.

Google doesn’t promote mechanical translations.

Always available.

Often requires full rework for quality.

No guarantee.

Translation Quality

Context Awareness

Speed

Cost

SEO Coverage

Availability

Post-Edit Control

Quality Guarantee

WPML AI

Better than human for most content. Feels native, not translated.

Understands topic, tone, and target audience. Maintains consistency site-wide.

Instant. Full sites translated in minutes.

Low—fractions of a cent per word.

Translates metadata, URLs, hreflang, breadcrumbs. Produces natural translation.

Always on. No delays or scheduling.

Optional. Review and edit via front-end if needed.

Guaranteed quality or your money back.

Human Translation

High, but varies by translator. May lack consistency across pages.

May adapt to the audience if given clear briefs, but hard to scale.

Slow. Can take days to weeks.

Expensive. Hundreds to thousands of € for full sites.

Often ignored or missed.

Limited by working hours and availability.

Full control.

No guarantee.

Machine Translation
 (Google / DeepL)

Literal, lacks nuance. Often sounds mechanical.

No real context. Translates each segment in isolation.

Fast.

Low.

Google doesn’t promote mechanical translations.

Always available.

Often requires full rework for quality.

No guarantee.

Translation Quality

Context Awareness

Speed

Cost

SEO Coverage

Availability

Post-Edit Control

Quality Guarantee

Human Translation

High, but varies by translator. May lack consistency across pages.

May adapt to the audience if given clear briefs, but hard to scale.

Slow. Can take days to weeks.

Expensive. Hundreds to thousands of € for full sites.

Often ignored or missed.

Limited by working hours and availability.

Full control.

No guarantee.

Translation Quality

Context Awareness

Speed

Cost

SEO Coverage

Availability

Post-Edit Control

Quality Guarantee

Machine Translation
 (Google / DeepL)

Literal, lacks nuance. Often sounds mechanical.

No real context. Translates each segment in isolation.

Fast.

Low.

Google doesn’t promote mechanical translations.

Always available.

Often requires full rework for quality.

No guarantee.

WPML AI

Translation Quality

Better than human for most content. Feels native, not translated.

Context Awareness

Understands topic, tone, and target audience. Maintains consistency site-wide.

Speed

Instant. Full sites translated in minutes.

Cost

Low—fractions of a cent per word.

SEO Coverage

Translates metadata, URLs, hreflang, breadcrumbs. Produces natural translation.

Availability

Always on. No delays or scheduling.

Post-Edit Control

Optional. Review and edit via front-end if needed.

Quality Guarantee

Guaranteed quality or your money back.

Human Translation

Translation Quality

High, but varies by translator. May lack consistency across pages.

Context Awareness

May adapt to the audience if given clear briefs, but hard to scale.

Speed

Slow. Can take days to weeks.

Cost

Expensive. Hundreds to thousands of € for full sites.

SEO Coverage

Often ignored or missed.

Availability

Limited by working hours and availability.

Post-Edit Control

Full control.

Quality Guarantee

No guarantee.

Machine Translation
 (Google / DeepL)

Translation Quality

Literal, lacks nuance. Often sounds mechanical.

Context Awareness

No real context. Translates each segment in isolation.

Speed

Fast.

Cost

Low.

SEO Coverage

Google doesn’t promote mechanical translations.

Availability

Always available.

Post-Edit Control

Often requires full rework for quality.

Quality Guarantee

No guarantee.

Boost Your SEO with Native-Quality Translations

Google promotes websites that feel local and native in each language. PTC delivers translations that don’t “feel” translated, helping you rank higher, increase engagement, and reduce bounce rates. Unlike standard machine translation, PTC gives you the SEO edge of authentic, natural content.


PTC also respects the length limits of SEO metadata, so that your content looks great in search results in any language.

Guaranteed Quality or Your Money Back

We stand behind the quality of PTC.

If you’re not satisfied with the automatic translations you receive, just let us know. If we can’t fix the issue to your satisfaction, we’ll refund 100% of what you paid for PTC translation.

This guarantee only applies when using PTC (our default engine). It does not apply to third-party engines like Google, DeepL, or Microsoft Azure.

How It Works

Start with the Setup Wizard

When you install WPML, the setup wizard will ask for your site’s name, what it’s about, and your target audience. This helps WPML AI translate with full context—adapting tone, voice, and terminology to your content and readers.

Send Content for Translation

Use the Translation Dashboard to select what you want to translate. Choose Automatic Translation to get fast, high-quality results powered by WPML AI.

Enable Background Translation

Once you’re confident in the results, enable full automation from the Translation Dashboard. WPML will translate all new content and updates automatically in the background.
Just write in your language—WPML AI takes care of the rest.

Start with the Setup Wizard

When you install WPML, the setup wizard will ask for your site’s name, what it’s about, and your target audience. This helps PTC translate with full context—adapting tone, voice, and terminology to your content and readers.

Send Content for Translation

Use the Translation Dashboard to select what you want to translate. Choose Automatic Translation to get fast, high-quality results powered by PTC.

Enable Background Translation

Once you’re confident in the results, enable full automation from the Translation Dashboard. WPML will translate all new content and updates automatically in the background.
Just write in your language—PTC takes care of the rest.

Translation Credits and Pricing

WPML’s automatic translation works using credits.

Free to Start

All new WPML accounts come with a generous amount of free credits, enough to translate most sites at no extra cost.

Transparent Usage

The Translation Dashboard always shows you how many credits your translation will use before you commit.

Flexible Options When You Need More

Prepaid Credits

Perfect for agencies who want full control over budgets and allocations per site.

Pay-As-You-Go

No upfront cost—just pay for the translation you use.

Translation Credits and Pricing

WPML’s automatic translation works using credits.

Free to Start

All new WPML accounts come with a generous amount of free credits, enough to translate most sites at no extra cost.

Transparent Usage

The Translation Dashboard always shows you how many credits your translation will use before you commit.

Flexible Options When You Need More

Prepaid Credits: Perfect for agencies who want full control over budgets and allocations per site.

Pay-As-You-Go: No upfront cost—just pay for the translation you use.

Credits are affordable, predictable, and fully under your control.
Learn more about credit pricing

Getting Started

Whether you’re updating an existing site or starting a new one, getting PTC translation running is quick and easy.

Already using WPML?

Update WPML to version 4.8 or higher to access the new AI Translation.

Go to WPML → Settings, find the AI Translation section, and make sure PTC is enabled.

Provide your site’s topic and audience so PTC can translate with full context and the right tone.

Building a new site?

Download the latest version of WPML.

The setup wizard will guide you through configuring languages, AI Translation, and context settings.

New to WPML?

Purchase the Multilingual CMS or Multilingual Agency package. These include support for AI Translation.

(Note: The Multilingual Blog package does not support automatic translation.)

Already using WPML?

Provide your site’s topic and audience so WPML AI can translate with full context and the right tone.

Update WPML to version 4.8 or higher to access the new AI Translation.

Go to WPML → Settings, find the AI Translation section, and make sure WPML AI is enabled.

Building a new site?

Download the latest version of WPML.

The setup wizard will guide you through configuring languages, AI Translation, and context settings.

New to WPML?

Purchase the Multilingual CMS or Multilingual Agency package. These include support for AI Translation.

(Note: The Multilingual Blog package does not support automatic translation.)

Have questions? Contact support or ask us here

Frequently Asked Questions

Can I edit the automatic translation from WPML?

Yes. You can edit translations yourself or assign reviewers to your site. Reviewers can check and improve translations in their own languages. All manual edits are preserved when content updates—so you never lose your changes.

How many free translation credits do I receive?

Multilingual CMS accounts get 90,000 free credits, and Multilingual Agency accounts get 180,000 free credits. Most sites can be fully translated using just the free quota.

How much will I pay to translate my entire site automatically?

It depends on your site’s size and how many languages you’re translating to. For most sites, the free credits we include are enough to cover all translation. For larger sites, use our automatic translation cost calculator.

What languages are available for automatic translation?

PTC translates between almost any language pair. You can find the full list of supported languages for PTC.

Can I choose a different translation engine?

Yes. WPML uses PTC by default because it produces the most accurate results. However, you can switch to other engines like Google Translate, DeepL, or Microsoft Azure in WPML → Settings. These alternatives are cheaper but produce less accurate translations. WPML’s Translation Quality Guarantee doesn’t cover Azure, Google Translate and DeepL.

Once content is translated, does it generate additional cost?

No. Once translated, the content is yours. There’s no ongoing charge for storing, displaying, or updating it unless you retranslate.

What if I’m not happy with the quality of the AI translation?

If you’re using PTC and aren’t satisfied with the quality of the translations, let us know.
We’ll do our best to fix the issue for you. If we can’t, we’ll refund 100% of what you paid for PTC translation.
This guarantee only applies to PTC (the default engine). It does not apply to other engines like Google, DeepL, or Microsoft Azure.

Building Software? Translate it with PTC.

Try PTC for software. Get human-quality translation at machine speed and cost for mobile apps, SaaS, themes and plugins.